When buyers search for a home in Manhattan, they are not just purchasing square footage. Today’s buyers are looking for a home that is also an investment in their lifestyle. Few developers understand this better than the Naftali Group, whose buildings consistently attract discerning buyers looking for timeless design, exceptional quality, and elevated living experiences. Two standout examples are The Willow and 255 East 77th Street, both of which have become highly sought-after buildings in Manhattan.
Timeless Architecture Meets Modern Luxury
Naftali Group developments are known for their ability to blend classic elegance with contemporary sophistication.
The Willow offers a refined aesthetic that feels both warm and modern, with thoughtfully designed residences that emphasize comfort, flow, and light.
255 East 77th Street delivers a more classic Upper East Side sensibility, paired with modern interiors and impeccable finishes.
The Willow’s brick facade rises above 23rd Street in the Kip’s Bay neighborhood of Manhattan.
Image via The Willow
Buyers appreciate that these buildings feel enduring—not trendy—ensuring long-term value and appeal.
Exceptional Craftsmanship & Finishes
One of the most common reasons buyers gravitate toward Naftali Group buildings is the attention to detail. From high ceilings and elegant millwork to chef-grade kitchens and spa-like bathrooms, every element is carefully curated. These residences are designed to feel luxurious yet livable, making them perfect for both full-time residents and pied-à-terre buyers.
Thoughtful Amenities That Elevate Daily Life
Naftali Group understands that amenities should enhance and compliment daily living. Both The Willow and 255 East 77th Street offer amenities that feel intentional and private, creating a boutique living experience rather than a crowded high-rise atmosphere. Buyers love the balance of serenity, functionality, and understated luxury.
Prime Locations
Location remains one of the strongest drivers of demand, and these buildings deliver. Situated in the heart of the Upper East Side and Kips Bay, residents enjoy proximity to world-class dining, shopping, cultural institutions, parks, and top schools while still maintaining a neighborhood feel. This combination continues to attract both local buyers and international investors.
255 East 77th Street features classic exterior architecture by Robert A.M. Stern Architects, fitting in harmoniously with its Upper East Side surrounding.
Image via 255 E 77th
Strong Long-Term Value
Naftali Group’s reputation, combined with limited inventory and timeless design, makes these buildings especially appealing to buyers who value long-term appreciation. Many purchasers view homes in The Willow and 255 East 77th Street not just as residences, but as strategic real estate investments.
Ready to Explore Naftali Group Living?
If you’re considering buying at The Willow, 255 East 77th Street, or another premier Naftali Group property, the Victoria Shtainer Team is here to guide you every step of the way. Our deep knowledge of the Upper East Side market and new development opportunities allows us to match buyers with homes that truly fit their lifestyle and goals.
Contact the Victoria Shtainer Team today to schedule a private consultation or tour and discover why Naftali Group buildings continue to captivate buyers year after year.